Custora is an advanced customer segmentation platform built for retail.
We enable marketing and CRM teams to easily build (and use) smarter customer lists to improve the ROI for email, display ads, Facebook, and direct mail campaigns.
Basically, we help brands earn more with what they’re already spending (or less). And we help them send more communications that their customers will actually care about.
No nasty database queries.
No filing requests.
Piping hot, predictive segments in seconds.
(Pre-baked segments, too).
Top 5% spenders?
Click click done.
Who’s churning this week?
Click click done.
Need the perfect audience for a new denim arrivals campaign?
$egments at your mouse-pointer tips?
Smarter means combining historical and predictive analysis to surface practical customer insights. Smarter means Custora automatically identifies valuable segments for you.
Smarter means marketers don’t need to file a request and wait 5 weeks for a list — they can point-and-click-and-build segments on their own. Smarter means we’ve been learning how to best leverage customer segments with some of the world’s best brands for over 5 years.
Aaand smarter is earning 6x more in profit with the same budget.
“Personalization” is a now requirement to compete in retail. But when 1,479 vendors are telling your 1,479 different ways they can make it happen, it’s paralyzing.
The fact is, the only effective way to deliver more personalized messaging at scale is by leveraging advanced segments. Segments like, who’s at risk of churn this week? Who are our most valuable shoppers? Or, who has a greater than 60% chance of buying those denim underpants you need to clear ASAP?
Okay. Not everywhere. At least not yet. But quickly and easily plugging segments into your core marketing channels feels like everywhere. Custora’s integrations across Email Service Providers, search tools (like Google Customer Match), and Facebook Custom Audiences ensures teams are making the most out of every performance- based initiative. Everywhere also means democratizing access to actionable customer insights. When entire marketing teams have easy access, beautiful things happen.
We’ve found that marketing teams usually identify with one of two challenges. (*This is the part about farketing).
“Our customer data is a mess. We know we could be doing more with it. Being smarter...”
Smarter marketing is your ambition.
You know your customer data has potential to improve campaigns, but it’s a struggle to extract any insights. You don’t have enough data scientists (or any?) in-house to make sense of all this “big data.” Answering simple questions, like "who bought sweatshorts last month?" is way too difficult. Oh you want to know who's predicted to buy sweatshorts next month? No way.
We’re here for you. On day one, Custora is pre-loaded with segments and behavioral insights you can manage. Point-and-click your way to build segments in minutes. Quickly access predictive segments that are associated with common campaigns like New Arrivals and Markdowns. We make your data useful so you can get to that smarter state of marketing. We call it smarketing.
If you're ready to make the jump from marketing to smarketing, give us a call.
"We already have some great insights, but we’re too busy (and to be perfectly honest, too disorganized :( ) to actually use them...”
Great insights, but too much friction in the marketing department. We call this farketing. This is not a popular term. Yet.
We hear it all the time: Our Analytics team is top notch, but they’re overwhelmed with requests from all over the company — like sweaty, really, really smart line cooks with an endless stack of order tickets for pancakes. These pancakes are really tasty, but it takes a long time to cook them.
Now imagine these pancakes are delicious customer segments.
When we actually want to use those insights (eat those insights?), it’s also a big hassle to get segments uploaded into the vast arsenal of marketing tools and platforms.
All these things take time. So much potential, but too much friction.
Custora removes farketing that prevents awesome marketing campaigns from getting out the door. We integrate with all your data sources and all your marketing tools. Whether you’re using Custora insights or the incredible blueberry pancakes baked up by your in-house data scientists, we make sure they get served to the people on the team who need them, when they need them.
Maybe your team has a farketing problem? There’s hope. We can help. Give us a call.