What Custora does for you
Custora collects data regarding offline orders, online orders, website engagement, email engagement, CRM systems, and more.
Custora organizes the disparate data around each unique customer to create a single source for customer insights.
Custora enhances each customer profile with a suite of predictive models to surface product preference, price point preference, discount preference, lifecycle stage, propensity to return items, and more.
What you do with Custora
Custora runs a series of diagnostics to surface opportunity areas where smarter segmentation will make a profound impact on the top and bottom line.
Custora provides marketers with self-serve, point-and-click access to build historical and predictive segments that align with frequently-requested-but-often-difficult (until now) use cases.
Custora is integrated with tools across the marketing stack to enable marketers to seamlessly deploy segments into any of their marketing execution systems.
Custora provides measurement tools to quickly determine how targeted marketing campaigns increase revenue/user and profit/user.
This is how you’ll put Custora segments to work.
VIP Customer targeting
The top 20% of customers often drive the lion’s share of revenue for a brand. Custora leverages predictive lifetime value models to identify the customers most likely to be your top customers before they actually spend all that money with you. Special VIP programs for soon-to-be top customers can cement loyal relationships and build advocacy for your brand.
Those bedazzled camo handbags just didn’t sell the way you expected. Rather than blasting the entire customer list to clear the remaining stock, Custora can find a group of customers who have an interest in handbags and love to shop the clearance rack.
You can’t afford to lose your best shoppers. Rather than using a one-size-fits-all rule to identify customers who are fading away, Custora surfaces a weekly segment of high-value customers comprised of individuals who have just started to veer off their own unique purchase tendencies.
New Product Arrivals
A new batch of Spring dresses just arrived. Custora can quickly surface a segment of customers who are into dresses and are early adopters of the latest color trends. Target these customers via email, Facebook, and display to get the most out of each new arrival on the calendar.
Catalogs and Postcards
Catalogs and mailers aren’t cheap, but a surprising number of brands leverage direct mail marketing for increasing repeat purchases. Custora’s predictive product affinity and customer value models make it easy to target customers that are likely to respond to mail. Less printing, higher ROI. One retailer increased revenue per recipient by 166%. Nice.
High-Value Customer Acquisition
The top 20% of customers often drive the lion’s share of revenue for a brand. Custora leverages predictive lifetime value models to surface high-value segments for look-alike targeting. These segments often more than double the Return on Ad Spend for display ad prospecting campaigns.
Build your own segments
Tired of writing your own SQL queries to pull a segment from your data? Only pulling the same basic segments over and over because you don’t know how (or don’t have the time) to create a new query? Sick of paying your CRM service provider every time you need a new segment? Custora's natural-language-based querying interface enables marketers to build powerful segments quickly and easily.