Reach out to each unique customer at the right time
Though every customer is unique, most do follow a predictable lifecycle: members make their first purchases to become customers, many go on to become loyal shoppers, and unfortunately, some eventually fade away.
Our advanced analytics tools look at every customer’s unique buying tendencies to find out exactly what stage of the customer lifecycle they belong to. That allows your marketing team to design a communications strategy that reaches out with tailored, effective messages when it matters most. Welcome first-time buyers, reward your most loyal customers, and reach out to those at risk of fading away.
Even better, Custora plugs directly into your email service provider, making it easy for you to segment your email marketing for customers in each stage of their lifecycle.
Custora will raise alerts when a once-a-week shopper misses a few weeks of shopping, but the models are sharp enough to not raise the same alert for a once-a-year shopper who misses the same few weeks.
Design a marketing plan that treats each unique customer in the right way. Reach out with tailored, meaningful communication when it matters most.