What is Trend Analysis?
Trend Analysis lets you quickly compare month-over-month and year-over-year metrics. Even better, you can view these metrics both for your entire customer base or for specific segments. Quickly spot and act on new trends in revenue, profit, customer acquisition, CLV, average order size, and more.
What are some use cases of trend analysis?
- Preparing for board meetings – Quickly get a sense on how your key ecommerce metrics are faring compared with last month and last year – total revenue, total profit, customer lifetime value, and number of new customers are the key metrics investors are likely to want to discuss.
Zoom in for an at-a-glance look at specific customer segments
Trend analysis makes it easy to get a quick overview of any customer segment. Zoom in on customers from different regions, customers from different acquisition sources, and more.